Popularity Index – What people are searching for most.You can apply a range of filters to your Google Trends search and explore countless data outcomes, but a basic search will allow you to find out the following: What Kind of Data Can I Pull from Google Trends? Google Trends can also be used to gain valuable insights into which search terms are currently experiencing a spike in searches and why.įor example, a trending keyword might be related to an event, a news item, or a season. You can choose to see the relative popularity of a search term over the whole history of Google Trends (i.e., from 2004-present) or within a certain period. Contrary to common misconception, however, it is not tool that offers search volumes. Google Trends is essentially an insights tool built by Google that analyses the popularity of search queries in Google. Read on to learn more about how you can use Google Trends to reach your target audience, improve your content marketing strategy, and help your enterprise grow and succeed. In order to increase organic visibility in the search results, however, you need to identify what your audience is searching for in the first place - and that’s where Google Trends comes in. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. Essentially, if you want your business to grow, it needs to do well in a Google search result. Search engines play a key role in any online marketing strategy.
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